WASHINGTON, October 8, 2014 — “The Value of Water: A Compendium of Essays by Smart CEOs,” available on Amazon, other online retailers, and the Value of Water book website, will debut internationally at the Frankfurt Book Fair October 8-12.
The Frankfurt Book Fair is the world’s largest international fair for books and content. Last year, it attracted 7,275 exhibitors from 102 nations, 631 literary agents, and approximately 9,400 journalists.
This new book, by noted water sector communication expert Donna Vincent Roa, PhD, documents views of CEOs and the most senior leaders of water utilities and associations on the value of water.
“The thoughtful and provocative CEO essays probe complex issues and provide a unique look inside the world of water,” Roa said. “The book addresses how we can educate the public on the critical role of water infrastructure and the value of water, the role of technology and innovation, the water ‘utility of the future,’ and a range of topics that will allow readers to rethink how they use water in their daily business and personal lives.”
“The Value of Water” book features 40 essays from industry leading U.S. organizations, including American Water, DC Water, GE Power & Water, Kohler, Hillsborough County Public Utilities Department, National Association of Water Companies, Xylem Inc., and United Water, among many others. The essays inform the conversation about water’s future and show that the “business as usual” approach to our limited water resources needs to change. They also demonstrate how water can pose a threat to economic growth, reputation, and profit margins, in addition to creating value and business opportunities.
The project was originated and executive produced by Roa in collaboration with the Value of Water Coalition.
About the Value of Water Coalition
The Value of Water Coalition includes key public and private sector leaders from the U.S. world of water. We aim to educate the public on the importance of clean, safe, and reliable water to and from every home and community, and to help ensure quality water service for future generations.
About Vincent Roa Group, LLC
Vincent Roa Group, LLC helps clients achieve excellence in high-stakes communication and position brand communication as a key enterprise asset. CEOs, corporate rainmakers, and water utility leaders call on Vincent Roa Group to evaluate processes, perspectives, and performance in order to align communication with their business strategies. The firm delivers “communication to improve the earth and its people™” and specializes in water, environment, sustainability, and public health.