Investing in Water’s Future by Changing Mindsets About Its Value

Water can pose a threat to business continuity, reputation, product margins, and growth, and at the same time, create value and opportunity. Businesses must continually adapt to water quality, quantity, and availability. The Value of Water: A Compendium of Essays by Smart CEOs features thought-provoking essays by CEOs from Xylem Inc., GE Power & Water, US Water Alliance, CH2M HILL, American Water, and others who are at the helm of this evolving business dynamic. They present the narratives that can inform and change our understanding of water’s value.

Making water everyone’s business.

This book provides executives, engineers, government officials, communicators, and technologists with the roadmap for improved water governance. Essayists feature progressive management thinking, business models that focus on innovation and resilience, and practical solutions.

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Value of Water Book

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This unique, thoughtful volume articulates the major global challenges posed by one of the most overlooked, but critically important issues of our time. The work optimistically presents practical solutions in a hopeful, positive manner. It establishes a compelling case to invest scarce resources to address failing infrastructure and water resources, and will do for water what Silent Spring did for chemical regulation.

Mark D. Charles | Environmental Management Chief, City of Rockville

A compelling read for those working to create business advantage through innovation and resilience. The CEOs in this book understand the pivotal role that water plays in creating long-term business value. This type of insight and corporate leadership is needed to prosper in the emerging marketplace of a natural resource-constrained world.

Carol Singer Neuvelt | Executive Director, The National Association for Environmental Management

Donna Vincent Roa’s passion for communicating the true value of water is impressive and incredibly important. The future of our industry—and society itself—depends on both public and stakeholder understanding of the many ways water availability and services contribute to prosperity.

Kevin Westerling | Chief Editor, Water Online

Originator & Executive Producer


Donna Vincent RoaAn IABC-accredited business communicator and water and sustainability communication executive, Dr. Roa is the managing partner and CEO of Vincent Roa Group, a full-portfolio business communication firm that specializes in communication about the earth and its people (e.g., water, science, environment, sustainability, public health and technology). The firm serves CEOs and utility executives who need to re-engineer their communication portfolios, maximize resources, and improve bottom line results. A blogger for Water Online and Speaking Up About Water, Dr. Roa served on the inaugural WEFTEC Innovation Showcase and Pavilion executive committee, is a former Rockville, Maryland environment commissioner, a past president of the largest U.S. IABC chapter, and one of ten social scientists to carry out research in major world capitols for the U.S. Treasury’s first redesign of the $100 bill.

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VOW_Logo_Color_HighResThe Value of Water Coalition is a broad alliance of public and private sector leading water companies, utilities, national associations, and safe drinking water and clean water interests working together to shift public attitudes about and increase investments in America’s water infrastructure. Through its Water Works! campaign, the coalition educates the public on the importance of clean, safe, and reliable water to and from every home, business, and community to help ensure quality water service and to grow jobs and economic opportunity for current and future generations.

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